USTA
Marketing Analytics & Performance Optimization
Analyzed campaign performance data to optimize content strategy, driving a 15% improvement in audience retention.
Partnership Outreach & Local Activation
Conducted outreach to neighborhoods, resorts, and hotels to establish partnerships, creating co-branded flyers that highlighted their use of the USTA National Campus facilities in Lake Nona.
Brand Collaboration & Promotional Design
Developed promotional materials that aligned partner messaging with USTA brand standards to increase local awareness and facility utilization.
Program Development & Employee Onboarding Strategy
Designed and implemented a mentorship program for new hires by conducting research and surveys, creating a structured onboarding experience that paired employees with mentors to accelerate learning and integration.
UCF Pickleball Club
Founder & Organizational Strategy
Founded and scaled the UCF Pickleball Club as a registered RSO, setting governance, leadership roles, bylaws, and strategic direction for a competitive collegiate organization.
Sponsorship Strategy & Partnership Development
Created sponsorship decks and delivered presentations that secured a team partnership with Engage Pickleball, a leading paddle brand, strengthening the brand presence.
Budget Management & Revenue generation
Oversaw a $15,000 budget and led fundraising initiatives that generated revenue to offset travel, competition, and operational expenses.
Event & Tournament Management
Organized tournaments and club events, including fundraising competitions, contributing to a 30% increase in membership and generating revenue for team travel.
Branding & Digital Content Strategy
Led social media content and uniform design, aligning team branding with sponsor visibility and member engagement.
PregoExpo
Branding Strategy & Revenue Impact
Executed branding and promotional strategies that drove an 80% attendee-to-customer conversion rate and generated $25,000 in event revenue.
Event Planning & Convention Management
Planned and executed two large-scale pregnancy conventions, engaging 500+ attendees per event while managing timelines, budgets, and on-site logistics under tight deadlines.
Merchandise & Visual Design
Designed event merchandise and visual assets tailored to the target audience, presenting design proposals to stakeholders and securing approval for production.
Social Media Management & Engagement Growth
Managed Instagram and Facebook content strategies, increasing engagement by 30% across platforms.
Promotional Materials & Event Marketing
Created agendas, invitations, flyers, and promotional materials to support event marketing and attendee communication.
Rec. and Wellness Center
Program Design & Instruction
Designed and led group fitness classes for 100+ participants weekly, consistently earning 95% positive participant feedback.
Operations Management & Leadership
Managed daily facility operations as a Fitness Attendant and Supervisor, ensuring efficient service for 200+ patrons per shift.
Customer Experience & Conflict Resolution
Addressed client questions and concerns with professionalism, contributing to improved customer satisfaction and retention.
Team Supervision & Accountability
Supported and supervised staff to maintain safety standards, class quality, and operational consistency across shifts.
McEagle Realty & Maronda Homes
Sales Process & Client Relationship Development
Learned how new home sales are structured by observing client interactions, sales strategies, and decision-making throughout the buyer journey.
Branding, Marketing & Market Insight
Built knowledge in real estate branding and marketing by designing visual assets, analyzing local housing trends, and supporting promotional activities.