Sports Marketing & Fan Engagement Strategy Project
I conducted a comprehensive sports marketing and fan engagement project centered on the development of a CityConnect-themed game night for Gonzaga University basketball. The project explored how branding, cultural storytelling, and community integration can drive fan connection and revenue within a professional sports environment. My presentation outlined the event’s strategic concept, including theme development, visual identity, social media rollout, ticketing strategy, partnerships, and in-arena activations. The project demonstrated how coordinated marketing and experiential design can translate into measurable attendance, engagement, and community impact.
Sports accessibility and Barrier Analysis
I developed a comprehensive sports innovation and access strategy as part of a case competition focused on reducing barriers to entry in youth hockey. The project analyzed structural, financial, and awareness challenges limiting participation and proposed scalable solutions to expand access at the community level. My team’s presentation outlined creative activation concepts including mobile gear libraries, pop-up hockey experiences, mentorship programs, and sponsorship-driven community partnerships. The project demonstrated how strategic planning, community engagement, and innovative program design can be used by professional sports organizations to grow participation, strengthen grassroots pipelines, and drive long-term fan development
Sales Competition Strategy & Pitch Development
I developed a comprehensive company research and sales pitch presentation as part of a competitive sales simulation within the Professional Selling Program. In sales competitions, participants are required to quickly analyze an unfamiliar company, understand its value proposition, identify target customers, and translate that research into a persuasive, time-constrained sales pitch. This project involved researching the company’s products, market positioning, competitive landscape, and customer pain points, then synthesizing that information into a clear, compelling presentation designed to support a consultative sales conversation. The project demonstrated the ability to rapidly learn a business, communicate value under pressure, and apply strategic selling principles in a competitive environment.
Performance Analytics & Data Modeling Project
I conducted an applied data analysis project examining how performance components influence outcomes in Olympic-level artistic gymnastics. Using official results from the Paris 2024 Men’s and Women’s All-Around Finals, the project analyzed the relationship between routine difficulty, execution quality, and final scores through regression modeling and statistical evaluation. The analysis incorporated interaction terms and event and gender controls to assess how performance factors work together rather than in isolation. This project demonstrated how quantitative analysis and data modeling can be used to evaluate performance trade-offs, identify key drivers of success, and support strategic decision-making in high-stakes, competitive environments
Brand Strategy & Market Expansion Analysis Project
I conducted a comprehensive brand strategy and market expansion analysis focused on Crocs and its evolution within the consumer footwear market. The project examined how brand identity, cultural relevance, and digital engagement contributed to Crocs’ resurgence among younger and style-conscious consumers. My presentation analyzed customer segmentation, collaboration-driven growth, user-generated content, and digital platform integrations while evaluating opportunities for product expansion into the sandal market. The project demonstrated how maintaining brand authenticity while strategically expanding product lines and partnerships can drive sustained growth, consumer loyalty, and long-term brand equity
Consumer Behavior Project
I conducted a comprehensive analysis of the iconic Dior brand, delving into key aspects that define its essence and success. My PowerPoint presentation explores the brand's rich history, its influence on the fashion industry, and the strategic elements that contribute to its unique positioning in the market.
Oral Presentation
Legal and Ethical Environment of Business- Research Paper
The research paper analysis provides a nuanced understanding of Google, covering aspects ranging from leadership dynamics, legal challenges, and trademark protection to environmental sustainability. It sheds light on the multifaceted nature of this tech giant, unraveling its complexities and impact on various spheres of our interconnected world.